Shopstory receives 2.2 million euros

The Austrian start-up Shopstory, based in Hamburg, which previously operated under the name boomerank and underwent a complete rebranding in summer 2022, has secured a million-euro investment from tecnet equity, Startup300 and the business angels Patrick Pöschl (Co-Founder Scalable Capital) and Hansi Hansmann in its second financing round. The Coinpanion founding team led by Alexander Valtingojer is also involved in the financing round. The 2.2 million secured by the founding team consisting of Sebastian Schwelle, Robert Böhm and Roman Schweiger will primarily be used to further develop the software in the area of business intelligence and to drive expansion.

Shopstory is developing a SaaS solution (Software as a Service), which can be described as an “intelligent performance marketing assistant” for online retailers. The software is based on artificial intelligence and helps online stores to increase their sales, profitability and general competitiveness. Operators of small and medium-sized online stores with limited staff and time resources are often faced with the challenge of gaining digital visibility and new customers. Competition from internet giants such as Amazon and Co. is omnipresent here.

Performance marketing software specifically for online shops

This is precisely where Shopstory comes in, as the software focuses on significantly improving online performance - even if the company only has rudimentary marketing know-how or no in-house performance marketing manager. Among other things, the software makes this possible through targeted support in the areas of search engine optimization and search engine advertising (e.g. Google ads).

The software also monitors the competition, provides input for campaigns and blog posts, automates keyword research and provides store owners with intuitive performance reports. The success of the software can also be measured in concrete figures: in a currently very challenging eCommerce market environment with an overall decline of over 40% in the first half of 2022 (Salesforce Shopping Index Germany), Shopstory customers were nevertheless able to increase their return-on-advertising spend (ROAS) by over 20%.

Managing Director Sebastian Schwelle says: “It has always been our goal to offer all online stores a fair chance to participate in eCommerce sales. That is why we are all the more pleased to be able to continue working on our vision with the support of our investors with know-how and capital. With Shopstory, we want to get the most out of targeted business insights for our customers and give them the competitiveness and visibility they deserve. That's why Shopstory - because no store can tell its story if no one is listening.”

“The Shopstory team's software is geared towards current market developments, which makes it innovative and future-proof. A concrete vision, commitment and perseverance are important factors in making a company successful. I clearly see these qualities in Shopstory, which is why I am positive about the future and look forward to continuing our collaboration,” explains business angel Hansi Hansmann.

About Shopstory.ai

Shopstory was founded in 2020 and operated under the name boomerank until 2022. From the very beginning, the Shopstory team set itself the goal of making the eCommerce market more transparent and fairer. Every customer receives ongoing individual recommendations for better performance, which can be implemented with just a few clicks. Unlike most other tools, Shopstory does not require any specialist know-how, but a web store with a store system must be available.